My role
Working with a sales-focused team of financial-advise experts wiith engineering suport Working with a sales-focused team of financial-advise experts
The team
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Heading
Helping customers understand ESG investing
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Problem
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
"…only 14% understood the term ESG. In addition, terms used to describe the investment approach of sustainable funds were not well understood."
Objectives
Helping customers understand ESG investing
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
Outcomes
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
Process
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
"…only 14% understood the term ESG. In addition, terms used to describe the investment approach of sustainable funds were not well understood."
Invescco - What investors want June 2021
Trade offs
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.