My role
Working with a sales-focused team of financial-advise experts wiith engineering suport Working with a sales-focused team of financial-advise experts
The team
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Working with a sales-focused team of financial-advise experts wiith engineering suport
Heading
Helping customers understand ESG investing
Magna reprehenderit non enim aute consequat sint voluptate nostrud commodo consectetur enim cupidatat dolor. Proident consectetur nulla deserunt irure reprehenderit qui fugiat. Dolore commodo ipsum occaecat proident proident mollit aliquip laboris enim irure esse dolor in sunt duis. Est quis officia enim ipsum duis pariatur aliqua dolore id deserunt pariatur. Nostrud nisi voluptate dolore in velit non laboris labore consequat. Irure et ut esse in sunt ex.



Problem
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
"…only 14% understood the term ESG. In addition, terms used to describe the investment approach of sustainable funds were not well understood."
Objectives
Helping customers understand ESG investing
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
Outcomes
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
Process
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.
"…only 14% understood the term ESG. In addition, terms used to describe the investment approach of sustainable funds were not well understood."
Invescco - What investors want June 2021



Trade offs
Sub heading
Having already worked with M&Gs advice team on a number of projects, Ignition were asked to explore opportunities to engage customers in the growing ESG Investing market. The objective for M&G was to design a proof of concept to build confidence around a design direction. For Ignition our aim was to develop out relationship, build trust in our design process and eventually win more work.